My passion lies in discovering the world’s finest experiences and sharing them in a manner that inspires others to embrace sophisticated, thoughtful travel.
Through my blog, I write about everything from luxurious hotels and boutique retreats to sustainable brands and hidden gems. I love offering personal insights that help travellers make more meaningful choices, whether looking for a countryside escape, indulging in a spa hotel, or discovering eco-friendly treasures.
What sets me apart is my focus on combining authentic storytelling with an understanding of how people search for inspiration online. My goal is to create engaging and influential content and ensure it reaches the right audience.
Collaboration is at the heart of my work. I collaborate with hotels, artisans, and global brands to showcase unique experiences that deserve the spotlight. I’m all about celebrating quality, sustainability, and the joy of travel.
If you’re looking for honest recommendations with a personal touch, I’d love for you to join me on this journey of discovery.
I have over 20 years of marketing and consulting experience in the luxury lifestyle and hospitality.
Since 2000 my passion has been to unearth little hidden gems, boutique hotels, B&Bs and small luxury hotels, and all brands and products in the travel and luxury lifestyle arena. I have lived in France, Spain and Italy and speak all three languages. I have written and reviewed for lifestyle titles, including House and Garden, Tatler, Suffolk Magazine, Dossier, Condé Nast Traveller, Sainsbury's Magazine and Bury and West Suffolk magazine.
I am here to manage and consult for small businesses and lifestyle brands that lack big marketing budgets, lack time to market themselves, and don’t want to spend a fortune on representation companies.
Lastly, I only work with places, brands and products that I genuinely LOVE. My success is your success.
Lulu Townsend
What is Luxury?
Luxury isn’t only about big brands, bling, material things and ‘stuff’. Of course, it’s subjective but for me, it’s about anything that makes you feel good, from an experience to a product to a sensation. Big fluffy down pillows are one of my biggest luxuries in a hotel and it’s the first thing I go and check when doing a hotel review. Attention to detail. Little touches. Being treated as a person in a hotel, not a room number. Not having to dig out your passport as soon as you arrive. All-day breakfast. Generous bathroom products, and beautiful bed linen. Amazing service of course - even if you’re staying in a simple place, a shack on the beach, amazing service is a wonderful luxury especially when time is short. Time is a luxury in itself. Beautiful food and not having to cook. Genuine hospitality. Feel good factor. A kind word and a smile. An unexpected gift.
Luxury is about those things, places or people that make you feel good.
Luxury is the time to appreciate the simple things in life, beautifully done.
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