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Wellness Is No Longer a Perk. It’s the Priority in Travel.

Travel is undergoing a reset. The traditional holiday of cocktails by the pool and indulgent buffets is being replaced by something deeper and more restorative. Today, wellness is not a passing trend, it is a driving force in the industry. According to the Global Wellness Institute, 77% of travellers now actively seek wellness elements when booking a trip. With the global wellness travel market forecast to hit $1.3 trillion by 2027, this shift is far more than a luxury add-on. It represents a fundamental change in how we define travel itself.

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