For British Airways to regain its standing, it would need more than just a rebrand,  rename of the Executive Club to The British Airways Club or another polished marketing campaign.

Pubs with rooms are competing with some of the best boutique hotels and rightly so. They’re stylish, affordable and serve fabulous food.

If Hotel Calimala Florence is anything to go by, its brand-new sister hotel in Milan is set to be a game-changer for the city’s luxury boutique scene. Opening in spring 2025, Hotel Calimala Milan will bring a bold, contemporary take on hospitality, design, and culinary experiences, all wrapped up in an ultra-stylish setting.

Florence is a city that effortlessly blends the old with the new, where Renaissance architecture, contemporary art, and modern-day luxury coexist in a heady mix of culture and style. And if you’re looking for a hotel that encapsulates this spirit, Hotel Calimala is the place to check in..

My travel essentials for long haul travel in 2025. As Marketing Director for The Hotel Guru, I spend a lot of time in the air, hopping between hotels, scouting out the best places to stay, and writing about them. And after years of perfecting my packing routine, I’ve nailed down the travel essentials that I won’t board a flight without. It’s a bit of a mixed bag—some practical, some indulgent—but they all make long-haul travel that little bit easier.

We all know that sustainability isn’t the sexiest topic in luxury. It doesn’t sparkle like a diamond, nor does it have the allure of a Michelin-starred meal or the thrill of slipping into a perfectly cut cashmere coat. But that’s precisely the problem. For high-end brands, sustainability shouldn’t be about selling an eco-friendly message—it should be an inherent part of the production, end product and experience, woven into the fabric of what makes luxury desirable.

Six Senses New York: A New Era of Luxury and Wellbeing in the Big Apple

Six Senses is synonymous with impeccable hospitality, sustainability, and wellness, and now, the brand has brought its signature approach to the heart of Manhattan. Six Senses New York is set to redefine urban luxury, offering a sanctuary in the city that never sleeps.

The best places to go after exams are over..

Introducing Mush Love – The Adaptogenic Coffee You Need in Your Life

If you love coffee and are fascinated by the power of mushrooms, you’re going to be obsessed with Mush Love – a limited-edition adaptogenic coffee blend created by London Nootropics in collaboration with Fantastic Fungi, the team behind the viral Netflix documentary.

Infused with premium mushroom extracts from Hifas da Terra, this blend is designed to fuel your mornings and support your wellbeing with nature’s most potent nootropics

London Nootropics - Zen - with Ashwagandha and L-Theanine. Soluble Coffee (with 6% finely ground roasted coffee) – For that smooth, rich flavour we all love.

My travel essentials for home and away in 2025

Whatley Manor: A Commitment to Sustainable Luxury

The Gin Trap Inn is one of the best places to stay on the North Norfolk coast, with one of the best restaurants too..

An addiction… these face and body oils are essentials for me at home and when I travel.. Relaxayvoo, is a wellness and skincare collection inspired by the fusion of Parisian and London influences.

Lime Wood Hotel and Spa, one of the best country house hotels in the UK

Is this the perfect London hotel...?

Cubitt House - an exceptional collection of pubs and pubs with rooms across London including The Grazing Goat and The Princess Royal.

Church Farm B&B in Suffolk. The perfect B&B between Lavenham and Bury St Edmunds.

Marketing has never been easier! Lulu Townsend has over 20 years of experience in marketing in the lifestyle and hotel space. She has hands-on experience working in hotels and has lived in France, Spain and Italy as well as travelling the world.

The best hotel management companies - who they are, how they work and the hotels they own and manage.